Privacy Policy

Last Updated: 02Sep2026

1. Introduction

Welcome to Artistry Jewellery, operating the website www.artistryjewellery.in (the "Website"), through which we sell imitation/fashion jewellery and related accessories.

We are committed to protecting the privacy of our customers and visitors. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit our Website, create an account, place an order, or otherwise interact with us.

This Policy is published in accordance with, and complies with:

• The Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 ("SPDI Rules");
• The Digital Personal Data Protection Act, 2023 ("DPDP Act"), to the extent notified and in force; and
• The Consumer Protection (E-Commerce) Rules, 2020.

By accessing or using our Website, you agree to the collection and use of information in accordance with this Policy. If you do not agree, please do not use our Website.

2. Information We Collect

2.1 Information You Provide Directly

• Account details: Name, email address, mobile number, password
• Order and shipping details: Billing address, shipping address, phone number
• Payment information: Billing details processed via our payment gateway partners (we do not store full card/UPI credentials on our servers — see Section 6)
• Communications: Information you share via customer support, chat, email, or reviews/feedback
• Optional information: Date of birth, gender, or preferences (e.g., for birthday offers or personalised recommendations), if voluntarily provided

2.2 Information Collected Automatically

• Device and usage data: IP address, browser type, device identifiers, operating system
• Cookies and tracking technologies: Pages visited, time spent, click patterns, cart activity (see Section 7 – Cookies)
• Location data: Approximate location derived from IP address or, with permission, precise location (e.g., for delivery estimates)

2.3 Information from Third Parties

• Information from payment gateways, logistics/courier partners, and marketing or analytics partners (e.g., Google Analytics, Meta/Facebook Pixel)
• If you sign in via a third-party service (e.g., Google login), basic profile information shared by that service

2.4 Sensitive Personal Data or Information (SPDI)

Under the SPDI Rules, information such as passwords and financial/payment information may qualify as "sensitive personal data." We collect such data only with your consent and use it strictly for the purposes stated in this Policy.

3. How We Use Your Information

We use the information collected for the following purposes:

1. To process and fulfil your orders, including payment processing, shipping, and delivery
2. To create and manage your account
3. To communicate with you regarding orders, shipping updates, returns, exchanges, and refunds
4. To respond to customer service queries and complaints
5. To send promotional emails, SMS, or WhatsApp messages about offers, new collections, and updates (only where you have consented or opted in; you may opt out at any time)
6. To improve our Website, products, and customer experience through analytics
7. To detect and prevent fraud, unauthorised transactions, and other illegal activities
8. To comply with applicable laws, regulations, and legal processes (e.g., tax, accounting, and consumer protection requirements)

4. Legal Basis / Consent

By providing your personal information and using our Website, you consent to its collection, use, and disclosure as described in this Policy. Where required under the DPDP Act, we will obtain your explicit consent before processing personal data for specific purposes (e.g., marketing communications), and you have the right to withdraw such consent at any time.

5. Sharing and Disclosure of Information

We do not sell your personal information to third parties. We may share your information with:

• Payment gateway providers (e.g., Razorpay, PayU, CCAvenue, Stripe, or similar) to process payments securely
• Logistics and courier partners (e.g., Delhivery, Bluedart, Shiprocket, India Post, or similar) to deliver your orders
• IT and hosting service providers who help operate the Website and store data securely
• Marketing and analytics partners (e.g., Google Analytics, Meta) in aggregated or pseudonymised form, where applicable
• Government authorities or law enforcement agencies, where required by law, court order, or to protect our legal rights
• Professional advisors (auditors, lawyers) as necessary for compliance and business purposes

All third parties with whom we share data are contractually or otherwise required to maintain the confidentiality and security of your information and to use it only for the specified purpose.

6. Payment Security

All online payments made on our Website are processed through PCI-DSS compliant, RBI-authorised third-party payment gateways. We do not store your complete credit/debit card numbers, CVV, or net banking/UPI credentials on our servers. Please refer to the respective payment gateway's privacy policy for details on how they handle your payment data.

7. Cookies and Tracking Technologies

Our Website uses cookies and similar technologies to:

• Keep you logged in and remember items in your cart/wishlist
• Understand how visitors use our Website (via analytics tools)
• Show you relevant advertisements on other platforms (retargeting)

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect certain features of the Website, such as the shopping cart or personalised recommendations.

8. Data Retention

We retain your personal information for as long as necessary to:

• Fulfil the purposes outlined in this Policy (e.g., order processing, refunds/replacements handling)
• Comply with legal, accounting, tax, or regulatory obligations (typically as prescribed under Indian law)
• Resolve disputes and enforce our agreements

Once no longer required, your data will be securely deleted or anonymised.

9. Data Security

We implement reasonable security practices and procedures, including encryption (SSL/TLS), access controls, firewalls, and secure servers, to protect your personal information from unauthorised access, alteration, disclosure, or destruction, in line with the SPDI Rules.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

10. Your Rights

Subject to applicable law (including the DPDP Act, 2023), you have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Withdraw consent for processing (e.g., unsubscribe from marketing communications)
• Request erasure of your personal data, subject to our legal retention obligations
• Grievance redressal, as detailed in Section 13 below

To exercise these rights, please contact us using the details in Section 14.

11. Children's Privacy

Our Website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can delete it.

12. Third-Party Links

Our Website may contain links to third-party websites (e.g., social media platforms, payment gateways, or courier tracking pages). We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review their privacy policies separately.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how your data is handled, please contact us at:

Artistry Jewellery, Email: support.artistryjewellery@gmail.com Phone: +91-8589889701 Registered Address: Thiruvananthapuram, Kerala, 695029, India

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The updated version will be posted on this page with a revised "Last Updated" date. We encourage you to review this Policy periodically.

16. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of India. Any disputes arising under this Policy shall be subject to the exclusive jurisdiction of the courts at Thiruvananthapuram, Kerala, India.

This Privacy Policy should be read together with our Terms & Conditions, Shipping Policy, and Return & Refund Policy.